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The Instrument — Seed
Offered To Invest Fund: StoryHouse Fund II
Dossier generated 2026-05-27 by /deal-dossier  ·  Deal record: recTmID59A9JTbKgL  ·  Source: Airtable appjxAR3LPe3fkHOp

One-Liner & Thesis

Insurance space - “Redfin model for insurance agencies” Building AI-native insurance agency from first principles

via StoryHouse Fund II, in a $1M round, alongside Pioneer Square Labs.

Deal Box

Round Size
$1M
Co-Investors
Pioneer Square Labs
Fund
StoryHouse Fund II
Funding Round
Seed

Company Snapshot

Sector
AI, InsurTech, Enterprise
Location
Seattle, Washington
Headcount
3
Year Founded
2026-03-01
Total Raised
$1.6M
Website
theinstrument.ai
Status
Private

Founders

Matt Witcher
Co-Founder, CPO
Pomona '98, studied art and film. Self-taught engineer, transitioned to product 15 years ago. Strong startup product experience, typically joins as first product hire at seed/pre-Series A. Previously at 98Point6 for 5-6 years with current Instrument co-founders. Background also includes Fred Hutch, Tableau, Disney, Imagine Pediatrics. MBA from UW Foster School of Business.
Robbie Cape
CEO, Co-Founder
Princeton Engineering & Management Systems. Serial founder: Cozi (sold to Time Warner), 98point6 (telehealth, licensed to practice medicine in all 50 states, declined half-billion-dollar Walmart offer). 12 years at Microsoft (1993-2005). Canadian immigrant. Seattle-based on Mercer Island.

Latest Meeting Notes

2026-05-13 — Deal Call Notes - 2026-05-13

NEXT STEPS: We will wait to hear from Robbie. He said the $15m was lower than he was hoping for, but he appreciated our potential value and said he would get back to us. My sense is he will push us slightly, perhaps to $17 or $18, but we will see.  Matt will also share a product timeline roadmap doc with us regarding some of the questions we pose…

Source: Meeting Notes rectKwkNmz5nblLss

2026-05-07 — Deal Call Notes - 2026-05-07

NEXT STEPS: 1. Discuss this further as a team. 2) talk to Ben in person tomorrow and hear his additional thoughts if any 1. I would be in favor of moving forward, completing any additional diligence steps we think are needed, and considering an initial offer of $800K at a $15M post. SUMMARY OF CALL: Pros and Cons: Pros: Robbie is not always co…

Source: Meeting Notes rec6tFHkZuKKXduwP

2026-05-05 — Deal Notes - 2026-05-05

Additional information from Robbie Cape: > [Lorrie Baldevia](https://www.linkedin.com/in/lbaldevia/) is the CRO/President we have closed, but she won't start for a few months. She is a powerhouse. VERY VERY confidential. No one can know this is happening. > > The first strategic distribution partner will be [Brighton Jones](https://www.brightonj…

Source: Meeting Notes recSBpz8mIpwEaTkE