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Samwise — Seed
In Conversation Fund: StoryHouse Fund II
Dossier generated 2026-06-10 by /deal-dossier  ·  Deal record: recXTNbgKP9nUyVwh  ·  Source: Airtable appjxAR3LPe3fkHOp

One-Liner & Thesis

Samwise is the workflow OS for EPA process-safety compliance in ammonia refrigeration — turning a forced-spend line item at food processors into a vertical SaaS surface. The wedge is fourteen product modules mapped one-to-one onto EPA audit requirements, sold into food processing plants that use ammonia as a refrigerant and are stuck running compliance, SOPs, emergency response plans, and maintenance records out of binders and spreadsheets.

The go-to-market lean is real: the founders run an existing PSM services business that supplies warm leads and live product feedback. Company was founded in October 2025 and has roughly $1M in capital raised to date. On 2026-06-09 founder Matt Jeffryes emailed Josh to flag they are pulling the seed round forward to chase adjacent markets sooner than originally planned. SH would invest from Fund II; size, vehicle, and terms TBD pending the call.

Deal Box

Funding Round
Seed
Fund
StoryHouse Fund II
Prior Capital
~$1M raised to date
Intro Source
Direct (founder → Josh)

Company Snapshot

Sector
Enterprise Software · Future of Work
Location
Boise, ID
Year Founded
October 2025
Total Raised
$1M
Status
Private

Founders

Matthew Jeffryes
Founder & CEO
Sole founder on the record. Previously founded Hoodhub and is the current operator inside the PSM services business that anchors Samwise’s warm-lead pipeline and product feedback loop. Direct line to Josh: emailed the team on 2026-06-09 to kick off the seed.

Product & Market

Core product is a workflow management system for food processing plants that use ammonia as a refrigerant — an EPA-regulated toxic substance that requires extensive compliance documentation. Fourteen modules correspond directly to EPA audit requirements, covering scheduling and task tracking for regulatory processes, SOP and safety-document management, emergency response plans, and maintenance / audit-trail recordkeeping.

Distribution leans on the founders’ existing PSM services business for warm intros and live product feedback — rare for a pre-seed company entering an industrial vertical.

Open Questions & Risks

Next Steps

Latest Meeting Notes

2026-06-09 Email update Seed pulled forward to chase adjacent markets

Founder Matt Jeffryes emailed Josh to flag that Samwise is starting a seed round now, citing an opportunity to grow into adjacent markets sooner than originally planned, and asked if StoryHouse is interested in a follow-up call.

Source: Meeting Notes recT7O3pDzCayEZyp

Deal Timeline