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Florence Technologies – Pre-Seed
Funded Round: Pre-Seed  ·  SH Check: $225K  ·  Post/Cap: $10M  ·  Invested: 2024-03-11
Dossier generated 2026-07-16 by /deal-dossier  ·  Deal record: recQXCLL2YwUfyfA3  ·  Source: Airtable appjxAR3LPe3fkHOp

One-Liner & Thesis

Florence Technologies is building an online RN-to-BSN nursing education platform targeting the structural US nursing shortage — flexible programs designed for working professionals delivered by clinical faculty across the country. Kyle Hill (Claremont McKenna, serial founder — HomeHero, Flowtab, Harvey Health, Redeeem) and Dante Mitchell Tolbert paired with Jenny Quinn (registered nurse) to attack the shortage. Follow-on check at a $10M post in March 2024 built on a $150K entry in the prior round. The pivot in 2025 to nurse placement / immigration (Filipino nurses to US hospitals via Turot University sponsorship) reflects real founder resourcefulness against a hard fundraising environment.

US healthcare staffing market reached $23.63B in 2026 growing to $30.27B by 2033, with travel-nurse-staffing at 35.1% of global share (Web). By August 2025 Florence had a $3.5M LOI with Howard University Hospital for 70 nurses; Turot University discount partnership at 55% off; first nurses scheduled to land Sept 15, 2025 (Internal). But cash position was 4 months of runway and StoryHouse made a discretionary 50% markdown in Q1 2026 (Internal).

Investment Score & Recommendation

59/ 100
HOLD

Massive market and a scrappy founder, but the business has pivoted repeatedly and struggled to convert opportunity into revenue. Biggest driver is the nursing shortage and the recent Howard LOI; biggest drag is 4 months of cash and dependence on visa policy under an administration that is not opening student visas for the Philippines.

Momentum: Decelerating Red flags: 4 / 9 Confidence: Medium
Market & TAM8/10
25% weight
Team & Founder6/10
25% weight
Product & Traction5/10
20% weight
Deal Terms & Return5/10
20% weight
VC Syndicate4/10
10% weight

Deal Box

Funding Round
Pre-Seed
Round Size
$225K
Valuation / Cap
$10M
SH Check
$225K
Fund
StoryHouse Fund I
Lead / Co-Investors
SemperVirens

Company Snapshot

Sector
EdTech / Healthcare Workforce
Location
LA / California
Headcount
1
Year Founded
2021
Total Raised
$375K
Website
https://www.florenceedu.com/
Company Status
Active — struggling; 50% markdown Q1 2026

Market Size

$23.63B
US healthcare staffing (2026)Web
Coherent Market Insights sizing
$30.27B
by 2033Web
3.6% CAGR
8%
Nurse shortageWeb
2026 supply covers only 91.94% of demand
~1M
RNs over 50Web
retirement wave incoming

The nursing shortage is one of the most durable macro tailwinds in healthcare, and international placement is a real unlock. But it is fundamentally a services business with policy exposure — visa policy, licensure reciprocity, and hospital hiring cycles all move slowly and are outside Florence's control.

Competition

PlayerPositioningFunding / StageEdge vs. them
Florence TechnologiesRN-to-BSN online education + Filipino nurse placement (via Turot University sponsorship)Seed follow-on struggling; 4 months of runway (Aug 2025)
Chamberlain UniversityLarge accredited nursing school (Adtalem)PublicFlorence targets working professionals with more flexibility; Chamberlain has scale advantage.
Cross-Country Healthcare / AMNTraditional healthcare staffing / travel nursingPublicFlorence is education-first, then placement; incumbents are placement-first only.
Nightingale CollegeDirect online nursing programsPrivateSimilar model; Florence differentiates on international sourcing.

Moat: Thin — combination of nurse-focused online delivery and international placement sourcing. The Turot University partnership at a 55% discount is a real distribution advantage if it can be replicated.

Traction

$3.5M
Howard LOIInternal
70 nurses, sent Aug 2025
$9K
Margin per placementInternal
per Aug 2025 note
4 mo
RunwayInternal
as of Aug 2025 portfolio call

Exit Potential

Strategic to healthcare staffing
Likely PathInternal
Unclear
Time to LiquidityInternal
contingent on runway
Marked -50%
Current PositionInternal
discretionary Q1 2026 markdown

StoryHouse's Q1 2026 discretionary 50% markdown reflects underperformance and limited runway. A modest strategic outcome to a healthcare-staffing consolidator (AMN, Cross-Country) is the base case if Howard converts and international placement scales.

Founders

Kyle Hill
Co-founder
Claremont McKenna alum; serial founder — HomeHero, Flowtab, Harvey Health, Redeeem, Brave Wealth. Bay Area based.
Jenny Quinn
Co-founder
Registered nurse and healthcare leader (University of Washington). Building Florence to expand flexible, career-advancing education pathways for working nurses.
Dante Mitchell Tolbert
Co-founder
Healthcare entrepreneur (Claremont McKenna); prior at Worksite Labs and Cerebro Solutions. Focus on scalable workforce-driven impact.

Open Questions & Risks

Next Steps

Latest Meeting Notes

2025-09-02 Portfolio call Sept 2025 status update expand

Continued execution against the Howard contract, ongoing challenges with US visa policy for Filipino nurses under current administration.

Full note

RAW NOTES: Portfolio call — continued execution against Howard contract and international nurse placement. Working around visa constraints under current administration.

Source: Meeting Notes reczQaPGdOTwSYL5s
2025-08-30 Portfolio call Howard LOI signed; 4 months runway; Turot partnership expand

Kyle briefed on Howard University Hospital $3.5M LOI for 70 nurses, Turot University 55% discount partnership, and the 4-month cash position while running Q4 fundraise.

Full note

RAW NOTES: Summary — Ok progress on partnership/BD side, creative work arounds to this administrations challenges. Currently have four months of runway and will be running fundraising process in the fall. Partnered with Turot university, largest Jewish university in the US, negotiated a 55% discount, 15K relative to about $30K, for referrals. Picked Jewish university as they cannot be accused of antisemitism and can't be cut off from funding. Trump administration had not opened up student visas for Philippines. Speaking with Howard University Hospital about staffing, 6 months in, just sent LOI for 70 nurses (3.5M). Revenue: Hospital puts $25K down (50%); hospital pays remainder on first day; terms 30/60. First nurses scheduled to land Sept 15; not sure how many make it through border. Initial deposit from Howard would be $1.75M — if received they'd be fine.

Source: Meeting Notes recaLU9QJ3A7RIGyM
2025-05-14 Portfolio call Mid-2025 checkpoint expand

Portfolio touchpoint; earlier stage of the pivot into placement.

Full note

RAW NOTES: Portfolio checkpoint — continued push against nurse-shortage macro tailwind. Earlier stage of the pivot into international placement.

Source: Meeting Notes recyT0YvdSrI1nXEg

Deal Timeline

Sources

  1. AACN — Nursing Shortage Fact Sheet — Documentation of US nursing shortage.
  2. Grand View Research — Healthcare Staffing Market — US healthcare staffing market size.
  3. Coherent Market Insights — US Healthcare Staffing 2026-2033 — US healthcare staffing $23.63B in 2026.