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Apaluma — Seed
Funded Fund: StoryHouse Fund II  ·  SH Check: $800K  ·  Valuation: $20M post  ·  Closed: 2026-03-20
Dossier generated 2026-07-09 by /deal-dossier  ·  Deal record: recTXUjTiX1imQhJM  ·  Source: Airtable appjxAR3LPe3fkHOp

One-Liner & Thesis

Apaluma is the intelligence layer for government environmental data, digitizing decades of air, water, waste, and energy records into a searchable, AI-queryable platform that state regulators and the data-center developers they permit both pay for. The wedge is distribution, not technology: the platform is the only AI system to have gone live inside a state environmental agency, and its founder’s cabinet-level relationships convert regulatory access into signed multi-year contracts that generic EHS-compliance vendors cannot reach.

The company enters the round with real revenue and a marquee anchor: $2.3M in contract revenue (Internal), a live New Mexico Environment Department deployment digitizing 20M–60M documents (Internal), a national ECOS “Best Technology Solution” award (Internal), and a signed MOU with BorderPlex Digital tied to a $165B Stargate data-center campus (Internal). StoryHouse committed $800K via Fund II at a $20M post ($0.8800 Seed-1 share price, 909,090 shares), inside a ~$5.5M–$6M round led by Crosslink Capital ($2.5M) with Kickstart ($2M), alongside Haven Ventures and Overwater (Internal). A tier-one seed syndicate with a Crosslink board seat is the strongest external validation here.

Investment Score & Recommendation

72/ 100
INVEST

The score is carried by an exceptional founder-market fit — a former NM Secretary of Economic Development selling into the exact agencies she once ran — and a tier-one Crosslink-led syndicate. The single biggest drag is concentration and execution risk: revenue is almost entirely one state, and the technical team has been flagged repeatedly as below the bar for the scale the vision requires.

Momentum: Accelerating Red flags: 2 / 9 Confidence: High
Market & TAM7/10
25% weight
Team & Founder8/10
25% weight
Product & Traction7/10
20% weight
Deal Terms & Return6/10
20% weight
VC Syndicate9/10
10% weight

Deal Box

Round Size
$5.5M–$6M
Valuation / Cap
$20M post
Lead Investor
Crosslink Capital ($2.5M)
Co-Investors
Kickstart ($2M), Haven Ventures, Overwater
SH Check
$800K (909,090 shares @ $0.8800)
Fund
StoryHouse Fund II
Funding Round
Seed
SH Investment Date
2026-03-20

Company Snapshot

Sector
AI / Machine Learning · GovTech · Data
Location
Albuquerque, New Mexico
Year Founded
2024
Total Raised
$1.76M (pre-Seed)
Est. LTM Revenue
$2.3M contract revenue
Expected Runway
~20 months
Website
apaluma.com
Status
Private

Market Size

$4.5B
Env. Compliance SWWeb
by 2031, from ~$1.8B
$14B
Reg. Compliance MgmtWeb
2026, → $19.8B by 2030
~13%
GovTech CAGRWeb
2025–2035
Early
Timing

Environmental-compliance software is a ~$1.8B–$4.5B niche growing ~12% (Web), sitting inside a broader ~$14B regulatory-compliance-management market and a US GovTech sector compounding ~13% (Web). The “why now” is two converging tailwinds: a federal push to use AI to expedite permitting and $300K–$500K state digitization grants (Internal), and a $1.7T US data-center infrastructure buildout that turns each hyperscaler campus into a mini-city needing energy, water, and environmental monitoring (Internal). Incumbents are fragmented enterprise-EHS vendors; no player owns the state-agency-native, AI-first layer Apaluma is building.

Competition

PlayerPositioningFunding / StageEdge vs. them
ApalumaAI intelligence layer deployed inside state environmental agencies; standardizes legacy regulatory data into searchable APIsSeed, ~$5.5M @ $20M post
EncampEnd-to-end environmental compliance for corporate EHS teams across all 50 states (Web)VC-backed, growth stageApaluma sells to the regulator, not the regulated; owns the agency-side system of record
Enviance / CorityEnterprise cloud EHS & permitting workflow for operators (Web)PE-owned, matureLegacy, corporate-facing; no AI-native agency deployment or gov relationships
Accela / TylerGovernment permitting & licensing platforms; consolidating via M&A (Web)Public / PE-scaleBroad civic platforms, not environmental-data intelligence; potential acquirer more than rival

Moat: A compounding proprietary data asset (decades of digitized state regulatory records) plus deep agency integration that makes switching painful, defended less by technology than by the founder’s cabinet-level distribution — regulators do not currently share data, and Apaluma becomes the connective layer (Internal).

Traction

$2.3M
Contract RevenueInternal
to date
60M
Docs DigitizedInternal
NM Environment Dept.
$165B
Anchor ProjectInternal
BorderPlex / Stargate MOU
25
States EngagedInternal
via ECOS
~20 mo
RunwayInternal

Exit Potential

Strategic M&A
Likely Path
5–7 yr
Time to LiquidityInternal
Unicorn
Board UnderwriteInternal

Board member McLain (Haven) is underwriting to a unicorn-minimum outcome on a 5–7 year horizon tied to the data-center deployment cycle (Internal). The most likely acquirer set is a hyperscaler or data-center developer needing embedded compliance/monitoring, with a consulting-firm path (Bain has shown exclusive interest) as a lower-multiple alternative (Internal). GovTech M&A is actively consolidating — Accela (ePermitHub, Novotx) and Tyler Technologies (MyGov, For the Record at $212M) are buying permitting and civic-data assets (Web) — making Apaluma’s agency-native data layer a plausible target. At a $20M entry, a unicorn outcome implies a ~40x+ gross return on the SH position.

Founders

Alicia Keyes
Co-Founder & CEO · CMC alum
Former New Mexico Secretary of Economic Development, giving her cabinet-level relationships and credibility across the exact state agencies Apaluma sells into. Described consistently across diligence as exceptional at contract execution and deal-making — the single strongest asset in the deal. The open question is technical leadership depth around her as the company scales.
Craig Roybal
Co-Founder
Co-founder at Apaluma, working alongside Alicia Keyes on the company’s go-to-market and operations. Coordinates investor and partner engagement during the Seed process.

Open Questions & Risks

Next Steps

Latest Meeting Notes

2026-03-20 Closing call Round closing, wire confirmed

Call with Apaluma to verbally confirm the wire and get a final update as the round closes.

Source: Meeting Notes recKypZjPWHyDWoeu
2026-02-18 Reference call Haven board member on scale & exit

Positive reference with existing investor and board member McLain Southworth at Haven Ventures.

Source: Meeting Notes recKgooAfBR7ZrHej
2026-02-16 Reference call Crosslink lead joins the board

Positive reference with Gabby at Crosslink, who is leading the round with a $3M check and joining the board.

Source: Meeting Notes recWQsJQOgH4KvoZw

Deal Timeline

Reference Calls

2026-02-18 — McLain Southworth, Haven Ventures (board member): Underwrites Apaluma to a unicorn-minimum outcome via a hyperscaler or data-center acquisition on a 5–7 year horizon, and credits Alicia’s former NM Secretary of Economic Development role as an unmatched distribution advantage; notes his own pro rata is uncertain amid Haven’s wind-down.

2026-02-16 — Gabby, Crosslink Capital (lead / board): After 6–9 months of diligence, Crosslink is leading at a $20M post and joining the board, bullish on both government and private-sector expansion while sharing StoryHouse’s concern that the technical team needs up-leveling — a concern the syndicate has committed to help fix.