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AddGlow — Pre-Seed
Funded Fund: StoryHouse Fund I  ·  SH Check: $165K  ·  Valuation: $6M  ·  Closed: 2022-12-07
Dossier generated 2026-06-03 by /deal-dossier  ·  Deal record: rec8hSDyOWsrT7GUG  ·  Source: Airtable appjxAR3LPe3fkHOp

One-Liner & Thesis

A SaaS community-engagement plug-in product unbundling the Reddit beauty community for e-commerce brands. Glow is SaaS software to improve retention, acquisition, and education through video, analytics & community building.

Q1 2026: Discretionary markdown of an additonal 25% due to underperformance and limited runway Q4 2025: The company continues to be scrappy but given that they have changed their business model recently and the revenue growth has been slower than expected, we are making a discret... SH committed $165K, via StoryHouse Fund I, at a $6M valuation, in a $1M round, alongside Precursor Ventures, Stellation Capital.

Deal Box

Round Size
$1M
Valuation / Cap
$6M
Co-Investors
Precursor Ventures, Stellation Capital
SH Check
$165K
Fund
StoryHouse Fund I
Funding Round
Pre-Seed
SH Investment Date
2022-12-07

Company Snapshot

Sector
E-Commerce Platforms
Location
Bay Area, California
Headcount
2
Year Founded
2022-07-01
Total Raised
$1.7M
Website
addglow.com
Status
Private

Founders

Ina Herlihy
Founder of AddGlow, building SaaS tools that help brands drive retention and acquisition through video, analytics, and community; Economics background with a focus on turning engagement into measurable growth.

Latest Meeting Notes

2024-11-16 — Call

RAW NOTES: - Walmart deal fell through that they were in the final two for - Because of short runway and small ARR she is exploring M&A - conversations with Walmart, Aspire, and one other. - Focused on creating a competitive process. - Has spoken with Precursor and Stellation, two largest investors...

Source: Meeting Notes receGhf336NmD9uKZ

2023-12-08 — Call

RAW NOTES: • High-consideration purchases are the sweet spot; you're not going to buy it straight away, eg. if you're paying 1,500 for a sauna at home, people are going to want to buy • Examples: - Sweat tents - there's chit-chat pre-purchase, then post-purchase there are chit-chat and questions -...

Source: Meeting Notes recfg5g5g6ITer5Zl

2023-10-10 — Call

Email from Ina re: how she introduces AddGlow -------------------- Brands are most excited about AddGlow as a tool to get more data (email addresses, UGC, and data on specific customers). Here is the product pitch deck that I usually share verbally during my call with brands. Here is a breakdown of...

Source: Meeting Notes recA2DSeJ7pTm9GVx